Jul 24, 2014

How to Write a Persuasive Ad Content


An adwriter's foremost responsibility is to craft a persuasive ad content to grab the attention of target buyers...

How to Write a Persuasive Ad Content

 An effective and persuasive ad content means crafting a specific content that catches the interest and attention of your target buyers or your prospective consumers. As consumers browse on the ads you've created, they should have the impression that such a product or merchandise that you are promoting is required to facilitate an important aspect of their life, prompting them to take immediate hold of the product.

Adwriting is diverse and much more challenging because you have to catch the interest of prospective buyers by utilizing clear, simple but compelling words that can persuade them to buy your product instantly.

As an adwriter, your foremost responsibility and objective is to reach your target buyers. For this reason, each word in your ad should be compelling, powerful, and this should clearly express the message you wish to transmit. It is not only imperative to express your message in a logical manner, but it is likewise imperative to be original, versatile and creative in crafting your ad.

5 Things to Bear in Mind in Adwriting

. Select only the most relevant information.
Always bear in mind to select and include in your ad the most relevant or important information. Don't confuse your target buyers with lots of ideas that they can gather later on. Be brief, clear and compelling, persuasive. It is always advisable to prepare a list of information about the product, select the most important ones, and craft your ad based on the chosen information you wish to include.

. Choose a suitable style and tone.
Always adapt a writing style and tone that is complimentary to the type of ad you are crafting. Whether it is a brochure, a flier or other types of ad, select the appropriate language and tone to get hold of the attention of your target buyers and to persuade them to take action by buying your product.

. Craft a logically organized content.
Remember that a logically organized content should have a persuasive title, a clear and exhaustive body in the middle, and a compelling conclusion at the end. Like any other piece of prose, your ad should follow a logical flow that grabs the interest of your target buyer from the beginning until the end.

. Utilize sub-headings to divide your content.
Keep always in mind that a long and over-stuffed content is tiring and boring and it will likely discourage your readers. For this reason, it is always recommended to divide your content by using sub-headings. This way your readers can have the possibility to scan your content and to consult only the information they need.

.Tweak your ad content.
Always tweak your ad content for misspellings or grammatical errors. Read every word you've used in your ad and try other words or phrases or expressions that can prove to be more effective to express your message.

Finally, always remember that your ad represents the product you are promoting. Thus, as an adwriter, every word in your ad content should be effective, persuasive and compelling to transmit the message that your product is unique, indispensable, the best among the lot in order to encourage your prospective buyers to get hold of the product.



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Jul 17, 2014

How to Use Power Words in Advertisements

Ad writers make use of power words in advertisements to grab the interest and attention of prospective consumers...




Words are vital and they matter a lot in advertisements. Words that can persuade, influence and motivate people to take immediate action are known in Advertising as power words.  

Words have the power to bring into life ideas and concepts. Words have that magic power to influence people's mind and attitude over something. The perception of people about an object, an event or even about other people has always been influenced by the use of words.

For this reason, persons working in the media or even common people are appropriately aware of the real strength of words. An entire industry is dedicated to the study and use of compelling words to effectively express a message.

But how do you use power words?  Adwriters make use of power words in crafting and producing advertisements in order to grab the interest and attention of prospective buyers. Below are the most common power words that are being employed in writing advertisements and are essential to yield the desired results.


7 Power Words that Work in Advertisements

1. The word "new" in advertisements has the power to attract interest, to create curiosity among  propective buyers. Consumers have the sensation that a specific product is modern, improved, absolutely diverse from the rest, and, as a result, they try to grab the first opportunity to buy it so as to have the edge before others.  The power word "new" endows  a particular strength to the product.

2. The words "money back guarantee" have the power to get the trust of prospective buyers. It is imperative to use these power words in whatever advertisement you are crafting, most specially at the closing line. After this phrase, all the information concerning payment and eventual reimbursement should be stated in the event the product does not meet the buyer's satisfaction.

3. The words "insider says" have the power to attract curiosity. It's just like revealing an exclusive secret to someone else. Common people, including prospective buyers, crave for whatever type of information or knowledge that others may know but they don't. To include these power words in your advertisements may motivate your buyers to take action just to get something in exchange.

4. The word "free" on top of your ad message has the power to grab the interest of your reader, who easily gets excited to receive something for free. This power word can really achieve miracles in advertising.

5. The word "you" has the power to persuade your prospective buyer to read your ad. It is a very special word employed to establish contact with your target buyer. The ad is directly talking and pointing out the advantages of a given product to the customer, if he buys it. The customer has the impression that there's someone familiar talking to him.

6. The word ‘immediately’ has the power to create a sort of urgency. It's just like saying, "hurry and grab it now, before it's too late!". This urges  prospective buyers to take some immediate and necessary action.

7. The word 'power' is likewise an influential and potent word. You'll see its magic effect to target buyers as you give that power to them. This power word creates a sensation that they can obtain certain goals or can realize their dreams if they buy that specific product.

Finally, the key to the creation of a successful advertisement is to find out the real exigencies of consumers and to prepare and delineate the ad to meet such exigencies. Words and phrases should be written to highlight the advantages of the product to consumers. The product should represent the only solution to the problem, and in this important phase, power words are necessary to spice up the advertisement.


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Jul 10, 2014

Make Blog Marketing a Home Business

Blog marketing is just like any other kind of business, you have to be serious and consistent about it...



If you're searching for a business that you can do at home, then blog marketing is the right and ideal thing for you. Blog marketing is actually what bloggers actually do. Blog owners market their blogs in order to generate a conspicuous amount of readers and, eventually, to generate a revenue from their blogs. Blog marketing can become a profitable business that you can do from the comfort of your home.

So how does blog marketing works? Blog marketing involves that you not have only one but more than one blog. Thus, it is advisable to prepare a list of niche that your blogs can cover. It's likewise advisable to cover one market for each blog. For instance, if you have a blog concerning health and fitness, then you should not write about dogs or horses in that specific blog. This is so because visitors who consult your blog to find information about health and fitness may not find it interesting to read about dogs or horses. However, you can always blog about everything that is related to the niche you've selected.

You've got to have a good grasp of blog marketing in order to earn a steady revenue. It's important that you know how to reach your target readers, how to craft original and persuading content about the product or service you are promoting, and how to be visible with search engines: the success or failure of your blog marketing will largely depend on these factors.

Search Engine Optimization or SEO is one of the key elements to get the best out of blog marketing. SEO techniques are needed to optimize your web pages to generate search engine traffic. You can always hire or consult a SEO expert if you don't have the time to learn all about SEO. Keep in mind, however, that investing in SEO can become profitable for your blog marketing home business.

If you don't have enough time to post or to update your blog, then you can always outsource some of your work. If you've created numerous blogs with different niche, you will need really some outsourcing it you wish to make a good amount of money with your blogs. You can hire content writers that can craft content for your blogs, you can also hire another one to leave some contents on other blogs with links back to your blogs.

As a home business, blog marketing is just like other types of businesses. Eventually, you're going to generate what you've invested. This means that if you're considering to invest few hours a week to your blogs, then don't expect to generate a steady and conspicuous income. Thus, try to be consistent in working and updating your blogs. It will take a lot of work, time and energy at the start, but in the long run you'll discover how comfortable and profitable it is to run a business from the comfort of your home.

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