Jul 17, 2014

How to Use Power Words in Advertisements

Ad writers make use of power words in advertisements to grab the interest and attention of prospective consumers...




Words are vital and they matter a lot in advertisements. Words that can persuade, influence and motivate people to take immediate action are known in Advertising as power words.  

Words have the power to bring into life ideas and concepts. Words have that magic power to influence people's mind and attitude over something. The perception of people about an object, an event or even about other people has always been influenced by the use of words.

For this reason, persons working in the media or even common people are appropriately aware of the real strength of words. An entire industry is dedicated to the study and use of compelling words to effectively express a message.

But how do you use power words?  Adwriters make use of power words in crafting and producing advertisements in order to grab the interest and attention of prospective buyers. Below are the most common power words that are being employed in writing advertisements and are essential to yield the desired results.


7 Power Words that Work in Advertisements

1. The word "new" in advertisements has the power to attract interest, to create curiosity among  propective buyers. Consumers have the sensation that a specific product is modern, improved, absolutely diverse from the rest, and, as a result, they try to grab the first opportunity to buy it so as to have the edge before others.  The power word "new" endows  a particular strength to the product.

2. The words "money back guarantee" have the power to get the trust of prospective buyers. It is imperative to use these power words in whatever advertisement you are crafting, most specially at the closing line. After this phrase, all the information concerning payment and eventual reimbursement should be stated in the event the product does not meet the buyer's satisfaction.

3. The words "insider says" have the power to attract curiosity. It's just like revealing an exclusive secret to someone else. Common people, including prospective buyers, crave for whatever type of information or knowledge that others may know but they don't. To include these power words in your advertisements may motivate your buyers to take action just to get something in exchange.

4. The word "free" on top of your ad message has the power to grab the interest of your reader, who easily gets excited to receive something for free. This power word can really achieve miracles in advertising.

5. The word "you" has the power to persuade your prospective buyer to read your ad. It is a very special word employed to establish contact with your target buyer. The ad is directly talking and pointing out the advantages of a given product to the customer, if he buys it. The customer has the impression that there's someone familiar talking to him.

6. The word ‘immediately’ has the power to create a sort of urgency. It's just like saying, "hurry and grab it now, before it's too late!". This urges  prospective buyers to take some immediate and necessary action.

7. The word 'power' is likewise an influential and potent word. You'll see its magic effect to target buyers as you give that power to them. This power word creates a sensation that they can obtain certain goals or can realize their dreams if they buy that specific product.

Finally, the key to the creation of a successful advertisement is to find out the real exigencies of consumers and to prepare and delineate the ad to meet such exigencies. Words and phrases should be written to highlight the advantages of the product to consumers. The product should represent the only solution to the problem, and in this important phase, power words are necessary to spice up the advertisement.


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Jul 10, 2014

Make Blog Marketing a Home Business

Blog marketing is just like any other kind of business, you have to be serious and consistent about it...



If you're searching for a business that you can do at home, then blog marketing is the right and ideal thing for you. Blog marketing is actually what bloggers actually do. Blog owners market their blogs in order to generate a conspicuous amount of readers and, eventually, to generate a revenue from their blogs. Blog marketing can become a profitable business that you can do from the comfort of your home.

So how does blog marketing works? Blog marketing involves that you not have only one but more than one blog. Thus, it is advisable to prepare a list of niche that your blogs can cover. It's likewise advisable to cover one market for each blog. For instance, if you have a blog concerning health and fitness, then you should not write about dogs or horses in that specific blog. This is so because visitors who consult your blog to find information about health and fitness may not find it interesting to read about dogs or horses. However, you can always blog about everything that is related to the niche you've selected.

You've got to have a good grasp of blog marketing in order to earn a steady revenue. It's important that you know how to reach your target readers, how to craft original and persuading content about the product or service you are promoting, and how to be visible with search engines: the success or failure of your blog marketing will largely depend on these factors.

Search Engine Optimization or SEO is one of the key elements to get the best out of blog marketing. SEO techniques are needed to optimize your web pages to generate search engine traffic. You can always hire or consult a SEO expert if you don't have the time to learn all about SEO. Keep in mind, however, that investing in SEO can become profitable for your blog marketing home business.

If you don't have enough time to post or to update your blog, then you can always outsource some of your work. If you've created numerous blogs with different niche, you will need really some outsourcing it you wish to make a good amount of money with your blogs. You can hire content writers that can craft content for your blogs, you can also hire another one to leave some contents on other blogs with links back to your blogs.

As a home business, blog marketing is just like other types of businesses. Eventually, you're going to generate what you've invested. This means that if you're considering to invest few hours a week to your blogs, then don't expect to generate a steady and conspicuous income. Thus, try to be consistent in working and updating your blogs. It will take a lot of work, time and energy at the start, but in the long run you'll discover how comfortable and profitable it is to run a business from the comfort of your home.

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Jul 3, 2014

How to Start with Blog Marketing

Blog Marketing is easy to start if you have a passion for writing and if you have something to write about...

How to Start with Blog Marketing

Are you planning to start with blog marketing and you're still quite hesitant about it? Blog marketing is a sort of profitable adventure that can give you a lot of satisfaction. It's easy to start blog marketing if you have a passion for writing and, of course, if you have something to write about. And if you have been blogging for some time, you will likely to find out that, without knowing it, you've been doing it all the time.

If you are a newbie in the blogging adventure, the best thing to do is to begin doing it just to have an idea how it works. A lot of free blogging platforms are available online so take your time in deciding what to choose. It's better to familiarize yourself on how to post, edit and how to upload photos, and start blogging for a while. Choose a topic that you like. Remember that you can blog about anything you want.

The moment you've acquired a certain familiarity with blogging, then it's the time to do it seriously. Nevertheless, an important decision has to be made. Select a niche market, something that appears low in competition, but people are quite interested in. It is advisable to opt for a niche market that you are passionate about since you'll have to write about it and a lot  on your blog.The choice of a niche market is a key element in the success of your blog marketing venture.

As soon as you have determined your niche market, then the blog marketing adventure is all open for you to experience. It's the moment to blog and blog a lot. Precisely, you have to give your target readers what they are searching for on the web. When you are doing blog marketing, you'll have to make it a point to earn visitors that will regularly visit your blog for information. You have to attract their interest by giving them what they really want, which is accurate, well-written and regular information updates.

Keep in mind, however, that when you are on blog marketing, you have to establish beforehand the amount of time you wish to spend in posting and updating your blog. This is important to generate a steady flow of visitors, followers or readers. If you've decided to blog in a daily basis, do it and be consistent about it, because if you don't, your hardly-earned readers might find another blog to follow, something that is disadvantageous for your blog marketing.

Finally, take your time in learning about Search Engine Optimization techniques to make your blog marketing reach its full potential. These innovative and modern techniques can facilitate you with search engines, making your blog more visible or popular on the web. Always remember that the more search engine traffic you can generate, the more profitable it will be for your blog marketing.

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