Nowadays, a consistent percentage of the advertising industry makes use of celebrity branding to promote products or services...
|Advertising: What is Celebrity Branding?|
Celebrity branding can be applied in a wide assortment of manner. This can make use of a celebrity in producing advertisements or commercials or a celebrity can be recruited or employed for attending promotional events. Another way to utilize celebrity branding is to begin producing a specific line of products using the name of the chosen celebrity as a brand. Famous actors and actresses, singers and models and athletes are known to have given their names to well-known licensed products.
Celebrity branding is usually employed to influence the behavior of consumers. This is so because it is widely accepted that a customer’s buying tendencies are largely influenced by prominent people. In fact, by using associative learning principles, marketing gurus usually evaluate the lifestyle of celebrities to find out what brands or products that best characterize them. The celebrities’ fame and public image, their sense of fashion, awareness or appeal to the public are being assessed in order to allocate them to appropriate products or services.
Lots of money are being invested by advertising companies to get hold of the promotional support of famous stars and celebrities in every field. Celebrity branding has proven to be one of the most effective way to sell to the public licensed products and services.
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