Dec 15, 2012

Effective SEO Copywriting Guidelines

As online advertising rapidly expands, business owners are expected to count on SEO copywriting in an effort to foster their services and products to surfers of the Internet.
SEO Copywriting:  How to Write Engaging Content

SEO copywriting is a process that involves knowledgeable textual development of a page of a website in an effort to reach the first page of search engine results.  This process is mostly employed by business owners who wish to enhance their web visibility as well as marketing results.  

The objective of a SEO copywriter is not only to craft unique and compelling content but also to make use of keywords or keyword phrases that correctly describe the business or the merchandise of a specific client in order to promote this to Internet users.  Writing a copy that motivates or persuades target readers to take immediate action is also one of the most important elements of SEO copywriting.  

SEO copywriting is expected to be hot and in demand for a long period of time.  This is due to the fact that more companies are making use of online advertising as an instrument to foster their products to the public and so they need a lot of SEO content to post in their websites and blogs.   

As online advertising rapidly expands, Internet marketers are also expected to count on SEO copywriters who have a comprehensive grasp of the intricacies of writing for the Internet.  Thus, SEO copywriting is a lucrative career to pursue if you can master all that is needed to produce content of this type.  

The following guidelines will help you understand how to create an effective SEO copy for a website or a blog. 

8  SEO Copywriting Guidelines

1.  Craft Unique and  Engaging Content
Content is the most important element of a website.  Content can decide the success or failure of whatever marketing initiative you are undertaking.  For this reason, the primary goal of SEO copywriting is to produce unique and persuading content that can engage your target readers and, as a consequence, can motivate them to take action. 

Unique and persuading content can also attract naturally driven links from users who have found your web page a valuable help.  Backlinks can drive more search engine traffic into your site and can impact positively your web page ranking.  Generally, the more backlinks you get to your site, the more likely it will show up in the first page of search results.  

2.  Use Keywords Appropriately
It is imperative that your selected keywords or keyword phrases appear in specific parts of your written content in order that search engines’ bots can recognize its connotation.   This means that you have to place the keyword in the article title,  in the first and last paragraphs and all throughout the article. 

Although many SEO experts recommend that the perfect keyword density is between 2%-5%, it is much more important to write naturally so as to produce a well structured copy that can engage your readers.   Normally, if you write in a logical manner, then you will find out that the keyword density will be fine.  Never force your keyword in your article just to meet a specific keyword density.  

3. Create at Least 250 Word Article for Every Web Page
Search engines are programmed to consider credible pages that offer a thorough information for a given keyword.  This means that a copy with less than 250 words is deemed not sufficient enough to offer a complete clarification or description for such a keyword.  Of course, the longer is your article, the more search engines will love it. 

4.  Make Use of Effective Headers for Every Page
Make use of effective headers for every page in your website. Headers are much more interesting and can encourage your target readers to continue reading. For instance, write “Our Values and Philosophy” instead of employing the overly  used “About Us” title.  Headers must always include your keyword and should be surrounded by header tags in the HTML language.  

5.  Create Sub-Headings to Divide a Long Article
Remember that writing for the Internet is different from writing an essay or a book.  Surfers can easily get discouraged if they see a long article before their eyes. For this reason, it is essential to help your readers by creating sub-headings to divide a long article. Another advantage of sub-headings consists in facilitating search engines to scan your content.    

6.  Employ Synonyms and Plurals
In order to make your copy applicable or appropriate to various search queries, it is imperative to employ synonyms and the plural form of keywords in your copy. This process can generate search engine traffic for both the plural and singular form as well as for the synonyms of your selected keyword.  

7.  Utilize Internal Links
An internal link is a link from a page on your website to another page on your website.  This is an effective and helpful way to motivate and persuade target readers to explore and have a look on important pages of your site.  It is also important to use appropriate keywords in the anchor text of links when linking to another page.  
8.  Include Useful External Links
An external link is a link to a page outside your own website.  This means that if you link to a Facebook, a Technorati or a You Tube page, this is considered an external link. External links that are relevant to your content are well considered by search engines. Nevertheless, bear in mind to link only to trustworthy websites.  Linking to non-authoritative websites can have an adverse effect to your webpage ranking.

As a conclusion,  the foremost goal of SEO copywriting is to provide succinct and convincing information to encourage target readers to continue reading and, as a result, to take action.  In the absence of a unique, helpful and compelling copy, all the SEO copywriting techniques you apply will prove ineffective and will fail to generate the anticipated results.  

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